
HARRY POTTER
times Square Take Over
Our team built the co-ordinated display of 51 Times Square Ads to Create One Immersive Theater Experience in Times Square.
The takeover promoted Cursed Child's global expansion
Discover the world of Lite-Brite, with thousands of colourful lights. Have fun exploring, playing games, and creating your own art in our most gamified immersive experience yet! The new show features an immersive narrative with interactive lights and friendly hosts. After the show, guests can play with digital Lite-Brites in our retail shop where they can craft their own designs. Before guests leave, they can create, purchase, and explore official Lite-Brite merchandise.